(Orlando, Fla. – March 1, 2012) In a major step forward to address pet behavior issues, Sergeant’s Pet Care Products, Inc. announced today revolutionary new additions to their SENTRY^® line of pheromone products. The highly effective new products will soon be available at pet specialty retailers nationwide. The products all contain different varieties of pheromones that have been scientifically proven to address various behavior problems. While pheromones, which are chemicals that animals produce and use to communicate information to each other, have been used in products before, this new set of products employs varieties and delivery methods that have not been available before.

Pet parents who experience frustration over pet behavior problems like inappropriate marking, digging, scratching, barking and even separation anxiety will be happy to know that strong scientific research is at the core of the products. Scientific testing of the products’ effectiveness has shown remarkable results as well, according to Dr. John McGlone, a professor and research scientist with several decades of extensive research and development experience in pheromone therapy and animal behavior who has worked with Sergeant’s to develop the new pheromone products.

Dr. McGlone sees the new products as a major step forward in addressing even some of the toughest behavior problems. “Years ago, we began to realize that if we understood how dogs and cats experienced their environments, we might be able to have a much greater impact on their misbehaviors. That research has yielded some truly useful results, especially in the area of pheromone therapies – using specifically chosen pheromones in ways that address specific behavior problems,” he offered.

“We’ve found that some of these pheromones help pets reduce their anxiety and the problem behaviors that can result. Research has shown that specific pheromones are even able to change specific problem behaviors. Once the levels of stress and anxiety are lowered, the underlying cause of the pet’s behavior is addressed. This helps lessen and in some cases eliminate the behavior,” Dr. McGlone concluded.

The SENTRY^® pheromone product line now includes:

SENTRY® Stop That! ^™ Noise & Pheromone Spray- To modify destructive or aggressive behavior, this new product for dogs and cats combines noise and a specially-developed pheromone mist. The pheromone in the SENTRY^® Stop That!^™ Spray mimics a natural pheromone that almost immediately calms and refocuses pets to end their negative behavior by reducing their excitability. Unlike other noise-making products that are very temporary, the spray’s pheromone mist redirects the pet’s attention and behavior. The effect is longer lasting than noise alone and helps the pet not to re-engage in the negative behavior.

SENTRY® Calming Spray- The patented pheromone in the calming spray mimics a natural neonatal pheromone that reduces anxiety in a new or stressful environment. In scientific studies, this pheromone has been proven to modify both the behaviors and physiology brought on by stress. Clinical testing showed that the pheromone even reduced pets’ elevated heart rates when exposed to noises and activities that create anxiety. It is an excellent choice for temporary stressful situations such as trips to the veterinarian, groomer or new visitors. It helps make dogs and cats feel secure and safe at home and on-the-go. SENTRY® Calming Spray will be available in pet specialty retailers in March 2012.

SENTRY® Calming Diffuser- This proven pheromone technology is perfect for calming dogs and cats in a specific area of the home during stressful situations such as thunderstorms or fireworks. It uses a pheromone that mimics the pheromone produced by mother cats and dogs to calm their young to reduce stress and anxiety. SENTRY® Calming Diffusers will be available at pet specialty retailers in May 2012.

SENTRY® Calming Collars– These collars are already sold in pet specialty stores nationwide and are the flagship products in the SENTRY^® pheromone product line. They are an easy-to-use solution that releases Good Behavior calming pheromones scientifically shown to reduce stress and anxiety and resolve behavior problems in dogs and cats. Because they go where the pet goes, they are an excellent option for active pets whose behavior is induced by anxiety. The cat collar has a breakaway feature for safety when climbing. Collars are effective for 30 days.

“These products really mark a new era in the human-animal bond,” explained Caryn Stichler, vice president of marketing at Sergeant’s. “According to the ASPCA, more than seven million pets were relinquished to shelters last year, and the majority of those who are relinquishing cite behavior problems they cannot resolve as the reason. The new products are tools that pet parents and trainers have waited for, and we’re thrilled that the products can potentially help reduce that huge number of pets going to shelters each year and create a happier home life for both pets and pet parents.”

For information about new SENTRY^® pheromone products from Sergeant’s, visit sentrypetcare.com.

About Sergeant’s Pet Care Products, Inc.

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans).

###

(Orlando, Fla. – March 1, 2012) Sergeant’s Pet Care Products, Inc. announces a variety of innovative new product offerings for both the pet specialty and grocery/mass retail channels at the 2012 Global Pet Expo. A leader in the pet supplies industry, Sergeant’s is presenting new pet products in the flea and tick, behavior, health care, dental care, pet toys and aquatics categories.

“We’re proud of the new products we’re bringing to consumers this year,” stated Caryn Stichler, vice president of marketing at Sergeant’s. “Each year, we focus on developing products that respond to the needs consumers bring to us. Our goal in every product we develop and manufacture is improvement of life for pets and pet parents. This year’s line up is no exception. We have some very exciting new items that are industry-firsts and that consumers will really respond to positively.”

The lineup of new products includes:

Flea and Tick Products

SENTRY^® Fiproguard^™ MAX – This topical flea and tick treatment contains the same veterinarian-recommended active ingredient, fipronil, found in Frontline^® brand products.^* But with SENTRY^® Fiproguard^™ MAX, the power of fipronil is maximized with the addition of a second active ingredient. The patent-pending combination of active ingredients in Fiproguard^™ MAX starts to kill fleas and ticks in minutes - even faster than Frontline^® Plus!^* It works so fast, it stops reinfestation of fleas, ticks and chewing lice and maintains high efficacy for 30 days, protecting pets and homes. SENTRY^® Fiproguard^™ MAX will be available at pet specialty stores nationwide in spring 2012.

Sergeant’s Pronyl OTC^TM  MAX–  Developed for the grocery and mass retail channels, Sergeant’s Pronyl OTC^TM MAX contains fipronil, the same trusted active ingredient found in Frontline^® brand products.^* By combining the fipronil with a second active ingredient, Pronyl OTC^™ provides maximized results. This combination of active ingredients starts to kill fleas and ticks in minutes, even faster than Frontline^® Plus!^*   It also maintains high efficacy for 30 days. The patent-pending combination of active ingredients kills so fast, it stops reinfestation of fleas, ticks and chewing lice. Sergeant’s Pronyl OTC^TM MAX will be available at grocery stores and mass retailers nationwide in spring 2012.

Behavior Products

SENTRY^™ Stop That! ^™ Noise & Pheromone Spray- To modify destructive or aggressive behavior, this new product for dogs and cats combines noise and a specially-developed pheromone mist. The pheromone in the SENTRY^® Stop That!^™ Spray mimics a natural pheromone that almost immediately calms and refocuses pets to end their negative behavior by reducing their excitability. Unlike other noise-making products that are very temporary, the spray’s pheromone mist redirects the pet’s attention and behavior. The effect is longer lasting than noise alone and helps the pet not to re-engage in the negative behavior.

SENTRY^™ Calming Spray- The patented pheromone in the calming spray mimics a natural neonatal pheromone that reduces anxiety in a new or stressful environment. In scientific studies, this pheromone has been proven to modify both the behaviors and physiology brought on by stress. Clinical testing showed that the pheromone even reduced pets’ elevated heart rates when exposed to noises and activities that create anxiety. It is an excellent choice for temporary stressful situations such as trips to the veterinarian, groomer or new visitors. It helps make dogs and cats feel secure and safe at home and on-the-go. SENTRY^™ Calming Spray will be available in pet specialty retailers in March 2012.

SENTRY^™ Calming Diffuser- This proven pheromone technology is perfect for calming dogs and cats in a specific area of the home during stressful situations such as thunderstorms or fireworks. It uses a pheromone that mimics the pheromone produced by mother cats and dogs to calm their young to reduce stress and anxiety. SENTRY^™ Calming Diffusers will be available at pet specialty retailers in May 2012.

SENTRY^™ Calming Collars– These collars are already sold in pet specialty stores nationwide and are the flagship products in the SENTRY^® pheromone product line. They are an easy-to-use solution that releases Good Behavior calming pheromones scientifically shown to reduce stress and anxiety and resolve behavior problems in dogs and cats. Because they go where the pet goes, they are an excellent option for active pets whose behavior is induced by anxiety. The cat collar has a breakaway feature for safety when climbing. Collars are effective for 30 days.

Health Care Products

SENTRY^™ Anti-Diarrhea Liquid - This pleasant tasting, fast acting liquid for dogs helps alleviate upset stomach and diarrhea. SENTRY^™ Anti-Diarrhea Liquid is available at pet specialty retailers nationwide.

SENTRY^™ Sterile Eye Wash - A gentle formula that offers a mild irrigating solution for dogs that cleanses and flushes away irritants from dirt, dust, wind and ragweed— leaving clean, bright eyes. This safe formula soothes and moisturizes dry eyes. SENTRY^™ Sterile Eye Wash is available at pet specialty retailers nationwide.

SENTRY^™ Medi-Wraps^™- The wraps are an easy and convenient way to give pills or capsules to your dog by hiding them inside this delicious peanut butter- or chicken-flavored treat. They make giving pills to your dog a positive experience. SENTRY^™ Medi-Wraps^™ are available at pet specialty retailers nationwide.

VeTSCRIPTION^™ Medi-Wraps^™- A convenient and easy way to give pills, these wraps make taking medication a positive experience for your dog by hiding them inside a chicken-flavored treat. VeTSCRIPTION^™ Medi-Wraps^™ are available at grocery stores and mass retailers nationwide.

Dental Care

SENTRY^™ Petrodex^® Breathsations Chews- This mint-flavored chewable for dogs, features a patented technology that gently scrubs dogs’ teeth clean, while freshening breath. SENTRY^™ Petrodex^® Breathsations Chews are available at pet specialty retailers nationwide.

SENTRY^™ Petrodex^® Dental Water Additive- This easy-to-use additive for dogs helps keep water fresh while whitening teeth and freshening breath. Chlorhexidine and zinc gluconate provide strong antimicrobial benefits and help reduce accumulation of plaque and tartar. SENTRY^™ Petrodex^® Dental Water Additive is available at pet specialty retailers nationwide.

SENTRY^™ Petrodex^® Deluxe Finger Toothbrush- This easy-to-use finger toothbrush for dogs and cats helps to remove plaque and food debris while massaging gums. It is gentle, flexible and has an added safety ring for security while using. SENTRY^™ Petrodex^® Deluxe Finger Toothbrush is available at pet specialty retailers nationwide.

Pet Toys

ZOINK!® Crazy Beaks® Flying Birds- This unique glow in the dark toy for dogs is a great way to keep your pet healthy and happy. The Crazy Beaks® Flying Bird chirps when tossed through the air and can be used with the popular ZOINK!® Fetch ‘N Fling Ball Thrower. ZOINK!® Crazy Beaks® Flying Birds will be available nationwide in April 2012.

Aquatics

Mardel® BacterShield™ for freshwater and saltwater- This bioadhesive supplement repairs and strengthens the fish’s natural slime coat, which helps protect  against bacterial and fungal infections of the fins, tail and skin. Mardel® Bactershield™ will be available in pet specialty retailers in March 2012.

Mardel® ParaShield™ for freshwater and saltwater- This bioadhesive supplement repairs and strengthens the fish’s natural slime coat. It also strengthens the fish’s defense against parasitic infections such as ich. Mardel® ParaShield™ will be available in pet specialty retailers in March 2012.

Mardel® ProtoShield™ for freshwater and saltwater – This revolutionary technology repairs and strengthens the fish’s natural slime coat, which enhances the fish’s defense against protozoan infections such as velvet. Mardel® ProtoShield™ will be available in pet specialty retailers in March 2012.

To learn more about new products from Sergeant’s in the grocery and mass retail channel, visit sergeants.com.

For information about new products in the pet specialty channel, visit sentrypetcare.com.

About Sergeant’s Pet Care Products, Inc.

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans).

###

*Frontline^® and Top Spot^® are registered trademarks of Merial. Fiproguard™ and Pronyl OTC™ are not manufactured by or distributed by Merial. Fiproguard™ and Pronyl OTC™ contain fipronil, the active ingredient used in Frontline^® Top Spot^®. Pricing based on MSRP of Fiproguard™ and Pronyl OTC™ and retail price survey of Frontline^® Top Spot^® as of February 15, 2012. Frontline® is a registered trademark of Merial.  Fiproguard™ MAX and Pronyl OTC™ contain fipronil combined with a second active ingredient. In independent studies comparing the efficacy of the combination of ingredients in Fiproguard™ MAX and Pronyl OTC™ MAX to Frontline® Plus, more fleas and ticks died within the first hour after application of the combination of ingredients in Fiproguard™ MAX and Pronyl OTC™ MAX. This high level of efficiacy was maintained throughout the month.

News Release               

FOR IMMEDIATE RELEASE

Media Contact: Kelly Lytle

402.938.7006

klytle@sergeants.com

(Omaha, Neb. – November 23, 2011) Tens of thousands of people flocked to enter the Big Pest Knockdown Sweepstakes from Sergeant’s Pet Care Products, Inc. and now, the winner has been revealed. Patti Goode of Cherryvale, Kansas (population 2,300) was chosen at random as the winner of the brand new 2012 Volkswagen^® Beetle^®, just in time for the Thanksgiving holidays.

“I cannot believe what amazing timing this was,” Goode shared. “It was just in the nick of time. My old car was a 1990 Ford Ranger with more than 300,000 miles on it, and it just wasn’t safe to drive any more. But now that we have a dependable car, we can actually drive to Dallas to visit my son and his family for the holidays. Winning this car means our entire family can be together this year, and I didn’t think that would be possible. I am just so grateful.”

Goode, whose current hometown of Cherryvale has seen high unemployment and population loss during tough economic times, helps to support her family by selling her art in larger cities. “The problem was that even when I had paintings to sell, I couldn’t take them anywhere because my car just wasn’t dependable. But this car has changed all of that! What a perfect thing to celebrate at Thanksgiving,” she stated.

“Sergeant’s sponsored this sweepstakes to raise awareness about our new topical flea and tick product, SENTRY^® Fiproguard^™. It’s a generic equivalent to Frontline^® Top Spot^®, but is available at a much lower cost – something everyone can appreciate. The fact that the car ended up with such a deserving new owner was wonderful news for us. Congratulations to Patti and her family,” shared Caryn Stichler, Vice President of Marketing for Sergeant’s.

The car was delivered to Goode’s home as a surprise and presented to her by the Fiproguard^™ Flea, star of the online promotional video for the contest. In the same fun spirit, another video was made to share the excitement Goode felt when the car arrived. To help her celebrate, elementary school students, neighbors, city officials and even the city’s police and fire rescue officers were on hand when the car was delivered.

To watch the heartwarming video, use the link below. For more information about SENTRY^® Fiproguard^™ visit fiproguard.com.

WATCH NOW: http://www.youtu.be/l7_w0VN2EPA?hd=1

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

^* FIPROGUARD™ contains fipronil, the active ingredient used in Frontline^® Top Spot^®. FIPROGUARD™ is a trademark of Sergeant's Pet Care Products, Inc. Frontline^® Top Spot^® is a registered trademark of Merial. Frontline® Top Spot® and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD™ and retail price survey of Frontline^® Top Spot^® as of November 15, 2011.

###

News Release               

FOR IMMEDIATE RELEASE

Media Contact: Kelly Lytle

402.938.7006

klytle@sergeants.com

(Omaha, Neb. – December 6, 2011) Pet lovers across the country will now have a an exciting new online destination to meet each other, interact with experts and find inspiring – and sometimes entertaining – stories about pets. The Pet Health Central Blog from Sergeant’s Pet Care Products, Inc. will also deliver each post to the nearly 250,000 fans on the Pet Health Central Facebook fan page. The blog features writers from a variety of perspectives related to pets.

Regular contributors to the new Pet Health Central blog include:

-          Sandy Robins, a well-known pet writer with a monthly column in Cat Fancy magazine, regular pieces on MSNBC, WebMD and other major national locations. She has also written and published two books about cats and runs Pawsitively Pets Radio on BlogTalk Radio. She will be the feline “Expert in Residence” on the Pet Health Central Blog. Sandy writes from Los Angeles, California.

-          Dr. Tony Johnson. Dr. Tony, as he is known, is a practicing veterinarian and a known personality in the pet health world. On the Pet Health Central blog, he writes from his perspective as an ER veterinarian and associate professor of veterinary medicine at a major university. He loves to interact with blog followers and offer insight and advice to pet owners. Dr. Tony writes from Indianapolis, Indiana.

-          Dr. Rod Van Horn. Dr. Van Horn is a practicing veterinarian with a large suburban clinic that works with dogs, cats and many other types of pets. His posts help pet owners navigate their pets’ medical and behavioral issues. He has a comprehensive knowledge of pet dental care and is also our “Expert in Residence” on that topic. Dr. Van Horn writes from the hometown of Sergeant’s corporate headquarters. Omaha, Nebraska.

-          David Greene. David is known in the pet blogging world for his interesting posts about news in the animal health world. On the Pet Health Central Blog, David focuses on news items as they relate to pets and pet care, as well as his own life as a ‘proud pet father’. He helps keep our audience up-to-date on pet health news, the pet industry and current events that concern our furry friends. David writes from Boston, Massachusetts.

-          Barbara Masi. Barbara writes about her experiences as a leader in the pet rescue community. As a community officer for the Palm Beach County Sheriff’s Office, she works with her canine partners, two rescued Greyhounds, to teach animal kindness to children and teens through local schools. She is also an avid volunteer with Greyhound Rescue, helping retired racing dogs find loving homes. Barbara writes from Palm Beach, Florida.

-          Jill Bertsch. Jill is a long-time volunteer with Midland Pet Therapy, which is registered with the national Therapy Dogs, Inc., organization. They provide pet therapy to a wide range of nursing homes, hospitals, rehabilitation programs and children’s shelters. Along with fellow volunteers at Midland Pet Therapy, Jill shares stories of how these wonderful therapy pets and their owners bring joy and hope to the people they visit.

-          Shanna Stichler. Shanna’s love for pets is two-fold: in addition to growing up with pets in her family, she has also had a guide dog for many years. She shares her insights about life with a guide dog with PHC blog readers, and reflects on her time as the Residence Advisor for Guide Dogs for the Blind in San Francisco, an organization that prepares guide dogs for work assisting those with visual impairments. Shanna writes from Omaha, Nebraska.

-          Blair Smith. Blair is the owner of a self-service dog wash/full-service grooming service in Austin, Texas. She shares her grooming knowledge to help PHC blog readers understand how to use easy-to-find products to care for their pets’ grooming needs at home. She also loves taking fun photos of the dogs that come to visit her dog wash and shares her furry visitors and their antics with us through the blog. Blair writes from Austin, Texas.

-          Moses the Dog. Moses, a three-year-old Golden Doodle, is part of the family at an elementary school. As a certified therapy dog through Domesti-PUPS (an organization that provides therapy dogs to schools), Moses spends his days at the school along with his person, Pam Baldwin. Moses himself posts fun and heartwarming stories about his adventures with the kids. Moses (with Pam’s help, since he’s not the best typist) writes from Omaha, Nebraska.

-          Kelly Lytle. Kelly is the Marketing Communications Manager at Sergeant’s, the perfect job for a self-confessed communication fanatic and dog devotee. Her posts for the Pet Health Central blog touch on a wide variety of pet care subjects. She also likes to share a behind-the-scenes peek into working in a pet-centric company. Kelly writes from Sergeant’s Headquarters in Omaha, Nebraska.

-          Nichole Baugh. Nichole is the Public Relations and Social Media Specialist at Sergeant’s, working with fans on many different social media platforms to help them with questions about products and being a Sergeant’s ambassador in the blog-o-sphere. She writes about pet health topics and her own experiences as an avid dog lover and pet parent. Nichole writes from Omaha, Nebraska.

-          The Fiproguard Flea. To beat the enemy, they say, you have to understand their thinking. That’s why the Pet Health Central blog features this zany, annoying and outspoken pest from time to time. Not sure if you really need to protect your dog or cat from fleas and ticks? Just follow the inner thoughts of this bossy bug and you’ll understand why you do. The Flea writes from wherever he chooses – since he likes to jump around a lot!

“We’ve worked very hard to create a blog that will educate, entertain and inspire pet parents and others who love pets,” shared Caryn Stichler, Vice President of Marketing for Sergeant’s. “The amazing group of writers we have, the combined knowledge and the passion they all have for pets and pet health is very exciting. We’re also thrilled that from the first post, everything that goes onto the blog will also be presented to our nearly 250,000 active Facebook fans. We hope that the blog will help strengthen not only pets’ health, but that beautiful bond between pets and people.”

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

###

(Omaha, Neb. – September 1, 2011) With 9.1 percent unemployment, a downgrade in the US credit rating, skittish consumer confidence and inflation 2.8 percent higher than last July, is there any relief for American consumers? Yes, according to an August report in Consumer Reports Magazine. For pet owning households (an impressive 85.2 million US households), there is good news indeed: one of the most costly, and most important, monthly expenses for dogs and cats – flea and tick control – is now significantly less expensive.

For millions of pet owners, Frontline^® products have been part of their monthly regimen for years. Now, they can have the same active ingredient that they’ve enjoyed with Frontline Top Spot^® for less money with FiproGuard^™, a new generic equivalent of the Frontline^® product from Sergeant’s Pet Care Products. In addition to monthly savings, one consumer will also walk away with a much greater savings – by winning a newly redesigned 2012 Volkswagen^® Beetle^® in Sergeant’s Big Pest Knockdown sweepstakes.

According to the Consumer Reports article, the trend towards generic versions of pet products is helping consumers keep their pets protected from the diseases spread by fleas and ticks for less money. The active ingredient in Frontline Top Spot^®, fipronil, is now used in the same concentrations in the generic version, FiproGuard. The patent on the veterinary-recommended active ingredient expired in 2010, leaving Sergeant’s open to develop the money-saving generic version of the enormously popular and trusted Frontline Top Spot^® product.

“Like so many of the products we develop, we were aiming to meet consumers’ needs with FiproGuard^™,” explained Caryn Stichler, vice president of marketing at Sergeant’s. “They’ve known and trusted fipronil to protect their pets from fleas and ticks for years using Frontline^® products. Now, they can have the same effectiveness and safety profile for less money. Consumers really embrace generics for their pets, just as they embrace generics for themselves and their families. Especially in the current economy, saving significant amounts of money on a health-related item used monthly is great news for all of us.”

In addition to the significant savings consumers can find by buying FiproGuard^™ monthly, they can also register to win a new 2012 Volkswagen^® Beetle^® in Sergeant’s Big Pest Knockdown sweepstakes. The sweepstakes runs through September 30. No purchase is necessary to enter.

For more information on FiproGuard^™ flea and tick products, or to enter the Big Pet Knockdown sweepstakes, visit www.fiproguard.com.

View a veterinary perspective on the comparison between Frontline Top Spot^® and FiproGuard^™, featuring Dr. Tony Johnson, practicing veterinarian and veterinary emergency medicine specialist and associate professor: http://www.youtube.com/user/fiproguard#p/u/7/iveKjLnzXlg

View the Consumer Reports article online: http://www.consumerreports.org/cro/magazine-archive/2011/august/money/pet-costs/consider-new-options-for-flea-and-tick-protection/index.htm

View more US pet statistics from the American Pet Products Association: http://www.americanpetproducts.org/press_industrytrends.asp

View hilarious video promoting The Big Pest Knockdown sweepstakes: http://www.youtube.com/user/fiproguard#p/u/1/dq9bOvkbPUY

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

^*FIPROGUARD^™ contains fipronil, the active ingredient used in Frontline Top Spot^®. FIPROGUARD^™ is a trademark of Sergeant's Pet Care Products, Inc. Frontline Top Spot^® is a registered trademark of Merial. Frontline Top Spot^® and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD^™ and retail price survey of Frontline Top Spot^® as of May 6, 2011.

^** One winner will be chosen at random on or before October 5, 2011. The lucky winner will receive their new 2012 Volkswagen Beetle when they arrive in Volkswagen dealerships in fall 2011. For complete rules and regulations, please visit www.fiproguard.com.

###

(Omaha, Neb. – August 11, 2011) Back-to-school time can be exciting and positive for both students and their parents. For the family pet, however, there is a downside – more time alone during the day. With children home far less and the house quieter, family pets can easily fall victim to separation anxiety. Sergeant’s Pet Care Products, Inc., has a simple, convenient and proven solution that has become a must-have item during back-to-school shopping: the Sentry Good Behavior^™ Pheromone Collar.

While tricks like leaving the TV or radio on may help alleviate some of the loneliness, the stress of being all alone persists for most pets. “Many pets are reassured by the presence of family members more frequently during the summer months,” explained Caryn Stichler, vice president of marketing at Sergeant’s. “When the family routine changes as kids go back to school, this can be very unsettling for them. The separation anxiety they feel can even cause negative behaviors like house soiling, digging and scratching at carpets and furniture or excessive barking or howling. When these behaviors are caused by separation anxiety and stress, a pheromone collar can be the most effective and cost conscious solution.”

The Sentry Good Behavior Pheromone Collar, available for both dogs and cats, contains a pheromone that mimics the natural pheromone produced by mother cats and dogs and emitted to calm their young. Dogs and cats respond to this calming pheromone throughout their lives. The pheromone collar has shown to be very effective in reducing stress and anxiety – proven out by both laboratory results and the experience of thousands of pet owners across the country. It’s so effective, in fact, that it’s been used in conservation programs in South Africa on African wild dogs and cats. Read more at www.sentrypetcare.com/wilddogs.

Because the collar is worn by the pet, it goes where they go and calms them at all times. The pheromones are emitted for 30 days, so a once-a-month collar change is all that is needed. Best of all, because the pheromones are not absorbed into the blood stream, they can be used on pets of all ages and even those who take medications. There is no fear of interaction or overdose and the collars are safe around children.

Sentry Good Behavior Pheromone Collars are available at pet specialty stores nationwide. To learn more about them, visit www.sentrypetcare.com.

WATCH NOW: More about the Sentry Good Behavior Pheromone Collar http://www.youtube.com/user/SergeantsPetCare#p/u/18/LXN6Sdx566o

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

###

Media Contact: Kelly Lytle

402.938.7006

klytle@sergeants.com

Free Laughs: Video Promotes 2012 Volkswagen^® Beetle^® Sweepstakes from Sergeant's Pet Care Products, Inc.

(Omaha, Neb. – August 4, 2011) A video with a shocker ending is driving entries into The Big Pest Knockdown Sweepstakes from Sergeant’s Pet Care Products, Inc. The sweepstakes promotes the launch of FIPROGUARD^TM, the new generic equivalent of Frontline Top Spot^®*.  The video, 90 seconds of hilarity, features a life-size flea (with a striking resemblance to Zach Galifianakis) demonstrating the many ways fleas can make life miserable. Until, that is, the shocker at the end.

The video also provides information on how to register for the sweepstakes, which runs from July 1 to September 30, 2011. Sergeant’s decided to launch The Big Pest Knockdown Sweepstakes as a way to promote FIPROGUARD^TM, its newest flea and tick topical product. While pet owners are giving the one-two punch to fleas and ticks with FIPROGUARD^TM, they can also join in The Big Pest Knockdown Sweepstakes to win a new 2012 Volkswagen^® Beetle^®. ^**   To enter, go to fiproguard.com. 

“We’re all annoyed by fleas and ticks. And while protecting our pets from them is a serious issue, this video lets us laugh at just how annoying these pests can be,” said Caryn Stichler, vice president of marketing at Sergeant’s. “We’re excited to give away the sleek new Beetle. The time is running fast, so we hope more and more people will enter.”

FIPROGUARD^TM is an EPA-approved generic equivalent of the popular topical squeeze-on treatment for fleas and ticks, Frontline Top Spot^®. It contains the same active ingredient, Fipronil, at the same percentage. FIPROGUARD^TM is available at pet specialty and farm supply stores across the US at a significantly lower cost than Frontline Top Spot^®.^*

To watch the video, use the link below. For more information about FIPROGUARD^™ and The Big Pest Knockdown Sweepstakes, visit fiproguard.com.^**

WATCH NOW: http://www.youtube.com/watch?v=nDoRy7O7VSg

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

^* FIPROGUARD™ contains fipronil, the active ingredient used in Frontline Top Spot®. FIPROGUARD™ is a trademark of Sergeant's Pet Care Products, Inc. Frontline Top Spot® is a registered trademark of Merial. Frontline Top Spot® and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD™ and retail price survey of Frontline Top Spot® as of May 6, 2011.

^** One winner will be chosen at random on or before October 5, 2011. The lucky winner will receive their new 2012 Volkswagen Beetle when they arrive in Volkswagen dealerships in fall 2011. For complete rules and regulations, please visit www.fiproguard.com.

###

About Sergeant’s Pet Care Products

Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and beauty products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at sergeants.com. Join Sergeant’s conversation about pet health at their Facebook fan page, Pet Health Central (facebook.com/phcfans).

(Omaha, Neb. – July 1, 2011) Fighting fleas and ticks during the summer is no fun. Unless it can lead to winning the all-new 2012 Volkswagen^® Beetle^®, that is. From July 1 to September 30, 2011, Sergeant’s Pet Care Products. Inc. is sponsoring the Big Pest Knockdown Sweepstakes as a way to promote FIPROGUARD^TM, its newest flea and tick product. While pet owners are giving the one-two punch to fleas and ticks with FIPROGUARD, the generic equivalent of Frontline Top Spot^®*, they can also join in The Big Pest Knockdown Sweepstakes. ^**

FIPROGUARD is an EPA-approved generic equivalent of the popular topical squeeze-on treatment for fleas and ticks, Frontline Top Spot^®. It contains the same active ingredient, Fipronil, at the same percentage. FIPROGUARD is available at pet specialty and farm supply stores across the US at a significantly lower cost than Frontline Top Spot^®.^*

http://news.sergeants.com/newsrelease-cid-1-id-10104.html http://news.sergeants.com/newsrelease-cid-1-id-10104.html Mon, 25 Apr 2011 16:18:00 +0000 Normal 0 false false false EN-US X-NONE X-NONE

Sergeant's Pet Care Products, Inc. Announces Generic Equivalents of Frontline Plus^®

FiproGuard^™ Plus and Pronyl OTC^™ Plus Hit Retail Stores May 2011

(Omaha, Neb. – April 22, 2011) Sergeant’s Pet Care Products, Inc. today announced their EPA-approved generic equivalents to Frontline Plus^®, FiproGuard^™ Plus and Pronyl OTC^™ Plus. These products bring in a new era of affordable, convenient generic versions of one of the best-selling flea and tick topical treatments available to consumers. Now, however, consumers are able to purchase the generic equivalents at a lower price than the brand-name products. They will be available in a wide range of retail locations in May 2011, making them more convenient.

Both FiproGuard™ Plus and Pronyl OTC™ Plus contain the same veterinary-recommended active ingredients as Frontline Plus^® (Fipronil and (S)-methoprene), at the same concentrations. Because they contain the same active ingredients, they provide the same level of protection and safety profile as Frontline Plus^®, but are available to consumers at a lower cost and at retail.

Like Frontline Plus^®, the products kill adult fleas and tick, flea eggs, flea larvae and prevent the development of flea pupae. Both products also kill chewing lice and mites that may cause sarcoptic mange in dogs.

“The launch of FiproGuard^™ Plus and Pronyl OTC^™ Plus is exciting news for pet owners. Most consumers trust generic products for themselves and their families. Their veterinarian may have prescribed generic medications for their pet. Now, that generic trend has arrived to flea and tick protection. Lower cost means more pets will be protected from the dangers fleas and ticks present,” stated Bob Scharf, president and chief executive officer of Sergeant’s. “For more than 140 years, Sergeant’s has been a trusted, reliable source of products to improve and protect pets’ health. FiproGuard^™ Plus and Pronyl OTC^™ Plus are the latest offerings in that long line. These products are one of the many innovative flea and tick products from Sergeant’s. Retailers and consumers are very excited about this addition.”

Dr. Tony Johnson, a nationally-known professor of veterinary medicine and practicing veterinarian, sees the launch of FiproGuard^™ Plus and Pronyl OTC^™ Plus as good news for pets and pet owners. “Because these products will be available at a lower cost it really opens them up to more and more pet owners,” Dr. Johnson shared. “The active ingredients have shown themselves to be well-tolerated by pets and extremely effective. And, because these new generic versions are less expensive, we can expect higher rates of compliance. More pet owners can afford to use the products and will follow through on their veterinarian’s recommendations to treat for fleas and ticks year round. This means better health for the pet.”

FiproGuard^TM Plus is available through pet specialty retailers, including PetSmart, PETCO, Pet Supplies Plus and independent pet retailers. For more information, visit sentrypetcare.com.

Pronyl OTC^TM Plus is available in grocery stores, drug stores and at mass retailers. For more information, visit sergeants.com.

About Sergeant’s Pet Care Products, Inc. 

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans).

*FiproGuard™ Plus contains Fipronil and (S)-methoprene, the active ingredients used in Frontline Plus^®. FiproGuard™ Plus is a trademark of Sergeant's Pet Care Products, Inc. Frontline Plus^® is a registered trademark of Merial. Frontline Plus^® and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FiproGuard^™ Plus and Retail Price survey of Frontline Plus^® as of January 28, 2011.

** Pronyl OTC™ Plus contains Fipronil and (S)-methoprene, the active ingredients used in Frontline Plus^®. Pronyl OTC™ Plus is a trademark of Sergeant's Pet Care Products, Inc. Frontline Plus^® is a registered trademark of Merial. Frontline Plus^® and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of Pronyl OTC™ Plus and Retail Price survey of Frontline Plus^® as of January 28, 2011.

###

(Omaha, Neb. - February 4, 2010) February is known as the month of love. To honor the special, strong bond between people and their pets, Sergeant's® Pet Care Products is launching the "Share the Love" Love Letter Contest, running through February 28. By sharing their own pet love story of up to 150 words and a photo, entrants have the chance to win one of several prizes. The Grand Prize winner will receive a three-day, two-night VIP weekend for two in New York City. The second prize winner will receive a year of pampering with bi-monthly grooming at a local grooming salon (six visits) and a pet products gift pack. Six third prize winners will each receive a pet products gift pack.

The contest, featuring the new Pur Luv^TM treat line from Sergeant's, celebrates the love pet owners receive from their pets and the ways they give that love back to their pets. Pur Luv^TM treats are made with wholesome ingredients like whole grains and vegetables to benefit important areas of pet wellness, including dental health, digestive health, joint and bone health and healthy skin and coat. They are made in the USA with quality US ingredients and are also low in fat and contain no soy or dairy. Pur Luv^TM treats contain natural ingredients such as peanuts, honey, carrots and flax seed. They come in a wide variety of textures, from soft chewy bites to crunchy biscuits. Treats are available for all sizes of dogs.

"Pets give us so much love, and Pur Luv treats give us a healthy, positive way to love them back," stated Caryn Stichler, vice president of Sergeant's Pet Care Products. "We are so excited to hear these love stories about pets. We're looking forward to reading all of these love letters! For more than 140 years, we've created products to strengthen pet health and the bond between animals and their people. We know that having healthy treats as part of the pet's overall healthy diet is vital to keep them happy and living longer, what any loving pet owners wants."

For more information about the Share the Love Contest, to enter, or to learn more about the Pur Luv treats, please visit www.sentrypetcare.com.

About Sergeant's Pet Care Products
Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans).

###

The Naughty Pet Photo Contest was launched in December 2010 not only to highlight humorous pet photos, but also to raise awareness among pet owners of options they have to address stress-related pet behavior. The Sentry HC® Good Behavior™ Pheromone Collar from Sergeant’s is an affordable, easy-to-use and very effective way pet owners can help calm their cats and dogs and reduce unwanted behaviors caused by anxiety and stress, including separation anxiety. The collars are one of Sergeant’s latest over-the-counter health care products for dogs and cats of all ages and breeds.

They were recently featured in Time Magazine as an aid to address destructive or antisocial pet behaviors and are available at pet specialty retailers across the country. For more information about Sentry HC® Good Behavior™ Pheromone Collars, visit sentrypetcare.com.

Grand Prize Winner – Katie Bugg, Mount Joy, Pennsylvania

Katie Bugg’s owner, Connie Clayton, said the angel-faced rascal, who loves to dig in mud, deserved to win because, “She is naughty and can get away with anything with a face like this!” Connie and Katie Bugg will receive a Nikon Cool Pix digital camera as the Grand Prize winner.

Runner Up – Brooklyn, Coon Rapids, Minnesota

Brooklyn’s owner, Jaimie Huntress, explained her action shot of this affectionate but naughty girl. “Brooklyn isn’t allowed on the furniture, but she knows that if she jumps up quick with her daddy and snuggles up, she can usually sucker him into letting her stay. This time she gave more than just a snuggle!” Jaimie and Brooklyn will receive a Flip MinoHD camera as runner up.

Runner Up – Meadow, Knoxville, Tennessee

Meadow’s owner, Lorie Griffin, reported that no paper product is safe in her home. “Meadow is a gift wrap terror! She will tear up any kind of paper. Toilet paper, napkins, paper towels, gift wrap, cardboard - nothing is safe! She is a naughty, naughty girl, but her mom and dad sure love her a lot.” Lorie and Meadow will receive a Flip MinoHD camera as runner up.

In addition to helping raise awareness among pet owners about addressing problem behavior with pheromone collars, the contest also resulted in nearly 20,000 new fans on Sergeant’s Pet Care Products’ Facebook fan page, Pet Health Central, bringing the total to nearly 125,000. Fans enjoy a mix of pet health tips, advice from practicing veterinarian Dr. Rodney Van Horn and other information to help enhance their pets’ quality of life.

About Sergeant's Pet Care ProductsSergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).### 

Grand Prize winner – Brittany Carper of Seguin, Texas for her photo “Two peas in a pod.”

Her photo of two nestled kittens best represented the happy, healthy contest theme.

Carper’s photo will be on the cover of AnimalNews, a publication from the Morris Animal Foundation. She will also receive a PETCO^® gift card and a feline products gift assortment from Sergeant’s Pet Care.

Runner up, My Favorite Human category – Lauren Parry of Riverton, New Jersey for her photo “Nose Nuzzles.”

Perry’s photo represented the special, loving bond between cats and their people. She will also receive a PETCO^® gift card and a feline products gift assortment from Sergeant’s Pet Care.

Runner Up, My Favorite K9 category – Jane Kirkland of Downingtown, Pennsylvania, for her photo “Best Friends Forever.”

Her photo featured Ms. Beanz and her best canine friend Bodhi enjoying some time in the canoe and demonstrated the bonds of friendship common between the species.

Kirkland will receive a PETCO^® gift card and feline products gift assortment from Sergeant’s Pet Care.

Sergeant’s Pet Care Products and Morris Animal Foundation joined forces to launch and promote the contest to bring attention to feline health and research and promote happier, healthier lives for felines. With more than 1,000 entries to the contest and tens of thousands of visitors to view the photo gallery during the six-week contest period, people from coast to coast showed how much they love and value their feline friends. Betty White, longtime trustee at Morris Animal Foundation and strong animal advocate, restated her love of cats as pets. “Cats are wonderful pets and sometimes don’t get the respect they deserve. They make you laugh and they can laugh with you. They can be the best friends in the world.”

About Sergeant's Pet Care ProductsSergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care.

For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

About Morris Animal FoundationMorris Animal Foundation helps animals enjoy longer, healthier lives. They advance health and welfare research that protects, treats and cures companion animals, horses and wildlife worldwide. Founded by a visionary veterinarian in 1948, Morris Animal Foundation today is a world leader in advancing veterinary research that protects, treats and cures animals on every continent. For more information on Morris Animal Foundation, visit morrisanimalfoundation.org. ###

Enter Photos of Your Cat’s Photo in One of Three Categories to Win!

The contest will run from October 26 to December 15. Entries can be uploaded to sergeants.com and will be available to view in the contest photo gallery. Photos can be entered into one of three categories:

· The Happy, Healthy Cat category includes photos of cats that best represent the happy, healthy contest theme.

· The My Favorite Human category includes photos of cats with their favorite family, child or adult.

·  The My Favorite K9 category includes photos of cats with their favorite dog, to show the bonds of friendship common between the species.

Finalists in each category will be reviewed by Betty White, who will choose the Grand Prize winner and runners up. The Grand Prize winner will be featured on the cover of AnimalNews and highlighted in an article in this publication from Morris Animal Foundation. They will also receive a gift card to PetSmart and a gift assortment of products for cats from Sergeant’s Pet Care Products. Runners up will also receive gift cards and gift assortments.

“We’re very pleased to support Morris Animal Foundation in their efforts to promote feline health,” stated Caryn Stichler, vice president of marketing for Sergeant’s Pet Care Products. “Our work on developing products that support feline health and happiness and Morris Animal Foundation’s work on advancing veterinary research to improve cats’ lives make us perfect partners. We’re also very excited to see all the lovable cats entered into the contest!”

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com. 

About Morris Animal Foundation

Morris Animal Foundation helps animals enjoy longer, healthier lives. They advance health and welfare research that protects, treats and cures companion animals, horses and wildlife worldwide. Founded by a visionary veterinarian in 1948, Morris Animal Foundation today is a world leader in advancing veterinary research that protects, treats and cures animals on every continent.

"When you're trying to change male dogs from one pack to another to prevent inbreeding, they often kill each other. Pheromone sprays had little success because they could not be applied long enough," explained Peter Oberem, a veterinarian and managing director of Afrivet, who brought the collars to the KwaZulu-Natal Wild Dog Project. "These pheromone collars have been a great success. They are long lasting and the mobility they provide, traveling on the dogs as they move about, has been a key part of the success."

The collars contain appeasing pheromones, created to mimic those produced naturally by mother dogs and cats to calm their young. Because dogs and cats recognize these pheromones throughout life, they can be used on pets at any age. The collars release pheromones over a 30-day period, helping animals to better handle stress and anxiety, common triggers to behavioral problems such as aggression and anti-social behaviors like hissing, inappropriate marking, and destructive behaviors like chewing. Because the pheromones are not absorbed systemically, they do not produce side effects. Pheromone therapy is preferred by many veterinarians as a first line treatment for suffering pets, above sedative medications which can cause side effects. This makes the collars a safe, natural way to address behavioral issues, either in conjunction with behavior training or as an alternative when training does not work.

"We're very pleased that the Sentry HC Good Behavior Pheromone Collars have proven so effective even on these wild animals, and to be a part of saving this species," says Caryn Stichler, vice president of marketing for Sergeant's Pet Care Products. "The pheromones help dogs and cats overcome common stressors such as separation anxiety, thunderstorms, fireworks, moving, trips to the vet and boarding. We were already aware that collars are extremely effective for house pets. In our studies, more than 70% of dogs' stress-induced behaviors were minimized or eliminated. Results of a similar study on cats were even more dramatic," Stichler explained.

The success of the Sentry HC Good Behavior Pheromone Collars has conservationists considering replicating the project using pheromone collars in more conservation projects in the future. Other wild animals with endangered or dwindling populations such as the African Jackal could also benefit from the pheromone collars.

Based on the success of the Sentry HC Good Behavior Pheromone Collars in Wild Dog pack integration efforts in South Africa, trials are underway using the Sentry HC Good Behavior Pheromone Collar for cats with African Wild Cats at the Dabchick Wildlife Reserve and Conservancy in South Africa's northeastern Limpopo Province. This is the first-ever pheromone collar for cats, and has had very high success rates with domesticated cats.

For questions or to secure exclusive coverage of this story, please contact Patsy Sumner at 402-938-7045 or Kelly Lytle Baehr at 402-938-7035.
For more information, please visit sentrypetcare.com/wilddogs

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, pet dental supplies, aquatic supplies, toys and accessories. Sergeant's has been caring for pets since 1868, is America's oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant's web site at sergeants.com.

About the KwaZulu-Natal Wild Dog Project

KwaZulu-Natal Wild Dog Project is one of the largest conservation programs working to save the African Wild Dog, an endangered species now considered to be extinct in 23 African countries. The Project is carried out through a partnership between the Endangered Wildlife Trusts' Carnivore Conservation Group and Ezemvelo KZN Wildlife; supported by The Green Trust and Land Rover South Africa, and in collaboration with The Smithsonian institute.

The Balancing Act welcomed Dr. Rodney Van Horn of the Omaha Animal Medical Group as their special guest to address the topic.  Dr. Van Horn says, “Mother dogs and cats comfort their offspring by emitting pheromones as they nurse. The puppies and kittens associate this scent with being safe and satisfied. Later in the pets' lives, these same pheromones can still trigger feelings of safety and well-being. So no matter what the age of the pet, the Sentry HC Good Behavior collar can be effective at addressing those stress related behavioral issues.”  

He adds, “The Sentry HC® Good Behavior™ Pheromone Collar gives pet owners a convenient, safe way to help their pets reduce the negative behavior that comes from stress and anxiety, including separation anxiety. It is clinically proven to provide relief.” 

“Consumers expressed the need for a product that addresses their pets’ behavioral issues. Sergeant’s responded by creating the Sentry HC® Good Behavior™ Pheromone Collar,” explains Bob Scharf, president and CEO of Sergeant’s. “This natural approach is a good alternative to the powerful prescription medicines typically used to control anxious behavior. It can be used in conjunction with behavior modification training or in cases where training does not help the pet overcome the anxiety or stress causing the problem.”

This is the first pheromone collar available for cats, a welcome help to cat owners who are frustrated with their cats’ behavioral problems and with the limitations of pheromone diffusers and sprays. Because diffusers only work in a confined area, the Sentry HC Good Behavior Collar is a better alternative for use at home or on-the-go. Pet owners are excited because they can now purchase a pheromone collar without a trip to the veterinarian, making it an affordable solution.

There are an estimated 10 million dogs and cats in the United States that suffer from separation anxiety, the leading cause of behavioral problems. These problems don’t just result in ruined furniture, half-eaten shoes or inappropriate marking, either: behavioral problems are cited as the number one reason for animal abandonment at shelters. The Sentry HC® Good Behavior™ Pheromone Collar is contributing to lowering those numbers by providing pet owners with an over-the-counter way to address behavior issues. 

To view the segment, visit http://thebalancingact.com/show_segment.php?id=1482  For more information about the product, please visit www.sentrypetcare.com.

About Sergeant’s Pet Care Products

Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. 

(Omaha, Neb.) Comet, a seven-year-old Greyhound with a dramatic life story and a dazzling, healthy smile, took the top spot in the Superstar Smiles Photo Contest sponsored by Petrodex®, a dental brand from Sergeant’s Pet Care Products, Inc. Radio personality and pet enthusiast Steve Dale served as the celebrity judge of the nationwide contest, which received nearly 2,000 photo entries in just four weeks.

“The competition was fierce, and choosing the five finalists from the huge number of entries was not easy,” Dale stated. “In the end, Comet’s personality showed so clearly though his photo that I knew he was the winner. That dog truly has star quality!”

As the Grand Prize winner, Comet will be featured in a full-page advertisement for Petrodex pet dental products in a national magazine. He will also receive a professional photo shoot and his owner, Barbara Masi of Boynton Beach, Florida, will receive a framed print from the shoot as well as a variety of Petrodex pet dental products.

The aim of the contest was to help raise awareness among pet owners about the importance of keeping their dogs’ teeth clean and healthy. Only after Comet was chosen based on his photo appearance and healthy smile was his dramatic life story known to the judges.

Comet started life as a racing dog, and his early success in that field would likely have prevented him from retiring early except for a twist of fate. After placing well in a high stakes race, Comet broke his leg. Despite numerous surgeries and therapies, the break did not mend well enough for him to return to the track, ending his racing career when he was just over three years old.  Barbara Masi adopted Comet at that time, bringing him home to join her family of seven assorted rescue dogs at that time.  Many were older and have since passed – and Comet now has two greyhound and one Irish wolfhound brothers.  

Comet’s unique personality and friendliness inspired Masi, president of the Greyhound Pets of America - Southeast Coast of Florida Chapter, to create a program that teaches school-age children about kindness to animals. The program was soon brought into the Palm Beach County Sheriff’s Department and Comet’s second career was born. 

“We visit preschool, elementary and middle schools to teach students about kindness. Both of us wear Palm Beach County Sheriff’s Department uniforms for our public appearances. Comet is such a good sport, everyone just loves him. I am thrilled he won! It couldn’t have happened to a more deserving dog,” Masi shared.“Thank you to everyone who participated in the contest,” said Caryn Stichler, vice president of marketing at Sergeant’s. “We received so many photos of so many beautiful, loved dogs. It was an inspiration for those of us who work in the pet products industry. Comet’s happy, healthy smile and his great life story make him a wonderful choice to represent Petrodex in an advertisement!”

Find more information about the entire line of Petrodex, pet dental products at www.sentrypetcare.com.

About Sergeant’s Pet Care Products

Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. 

(Orlando, Fla.) Sergeant’s Pet Care Products, Inc., rolled out a wide variety of innovative new product offerings for both the pet specialty and grocery/mass/drug channels at the 2010 Global Pet Expo. The products span all product categories, including flea and tick care, healthcare and beauty, pet treats and pet toys. “Our approach to new product development is very strategic,” states Bob Scharf, chief executive officer of Sergeant’s. “We create new products to respond to needs pet owners express. These new products reflect our long standing commitment to meeting those needs using innovative new technology, solid research and creativity.”

The lineup of new products includes:

Petrodex® Ultra Advanced Veterinary Cleaning Paste – This revolutionary new paste breaks down plaque and tartar while also promoting healthy gums. It does not require brushing and adheres to pets’ teeth for long-lasting residual benefits. Visible results have been seen in just two weeks. 

Petrodex®  Dentaplay – This rigid rubber toy is a fun, healthy new way to improve pets’ dental health. A variety of breakthrough design features include a flexible rubber bite plate, unique nubs and ridges and a treat tunnel help the dog brush their own teeth! 

SentryPro® Toy and Small Breed Flea and Tick Products – This new line of flea and tick products are formulated for toy and small breeds and currently include shampoo and spray. 

Sergeant's Green® Flea and Tick Products – These natural flea and tick products protect pets against the dangers of fleas and ticks using natural ingredients. They are safe to use around children and in multi-pet households.  

PurLuv® line of treats – This new line of treats features natural ingredients like honey, peanuts, tomatoes and carrots. Treats contain omega fatty acids, are low in fat and have no animal by-products. PurLuv treats will be available in June 2010. 

Canine Prime Dog Treats – These unique dog treats use a patented process to create a shelf-stable, high protein treat with a marinated steak texture and flavor. They contain no grains or fillers and are made in the USA. 

Vetscription® Veterinary Balm – This soothing all-purpose veterinary ointment is useful for a myriad of uses including dry or chapped paws, insect bites, rashes and scratches. 

Zoink™ Fetch ‘N Fling Ball Thrower – This interactive new toy brings pets and their owners together. The ball thrower unfolds, extending to 29” long and holding two 2.5” balls. One end throws, the other end holds! It folds up and includes a belt clip for easy transport. 

Find more information about new products at www.sergeants.com and www.sentrypetcare.com.  

About Sergeant’s Pet Care Products

Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys and accessories. Sergeant’s has been caring for pets since 1868, is America’s oldest full-line pet supplies company and has one of the most trusted names in pet care. For more information, visit the Sergeant’s web site at www.sergeants.com. 

FOR IMMEDIATE RELEASE

Media Contact: Patsy Sumner

402.933.7045

psumner@sergeants.com 

Sergeant’s® Pet Care Products and Celebrity Pet Specialist Steve Dale Team Up for the “Superstar Smiles Photo Contest”Enter Photos of Your Dog’s Sparkling Smile to Win Prizes and Fame!

(Omaha, Neb., January 18, 2010) – Sergeant’s® Pet Care Products and celebrity pet specialist Steve Dale are joining forces to find a dog with that ‘Hollywood smile’ for the Petrodex® Superstar Smiles Photo Contest. Sentry HC Petrodex, the world-wide leader in pet dental health product development, is a brand in the Sergeant’s family of products in the pet specialty channel.Sergeant’s wants to see photos of pets with happy, healthy ‘smiles’, the natural result of good pet dental care. The contest coincides with the company’s focus on raising awareness of the importance of pet dental care during National Pet Dental Month in February.Here’s how it works: Send pictures of your dog’s happy, healthy smile and you could become a national star! During the contest, which runs from January 18 – February 28, photo entries can be uploaded at www.sentrypetcare.com. Submitted photos will be available for view in the contest photo galleries, and visitors can even give their thumbs up or thumbs down to photos displayed. Weekly winners will be chosen to receive gift baskets with an assortment of some of the world’s most advanced pet dental care products from Petrodex®.The Grand Prize winner will be chosen by celebrity radio personality and pet enthusiast Steve Dale. The winning dog will be awarded a professional photo shoot and be featured in a national Petrodex advertisement!  They’ll also receive a variety of pet dental care products from Sentry HC Petrodex. The winner’s owner will receive a framed portrait of their pet.So if your dog has ever dreamed of national fame, or has an irresistible, clean and healthy smile, upload your entry between January 18 and February 28. Your pooch may just be discovered! 

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's web site at www.sergeants.com.